We can provide a quality marketing tools for our business. Eg, LG Telecom focuses on individual customer needs to improve retention and efficiency of its marketing programs. Lifetime models, analysis result and offerings so that they can gain a clear and consistent understanding of its customers.
Create useful score tools in achieving customer needs. The recommendations or complaint from customers can be useful and measurable in order to fulfill the best value, by initiating the best response.Consumer and Market Knowledge (CMK) is a large market research which its goal to bring consumer insight to decision making at all levels.
Companies normally budget marketing research at 1-2% of company sales.More than than, outsource because it is not relevant or equivalent to time consuming or research to be conducted. The marketing research firms fall into three categories:
a) Syndicated-service research firm- gather consumer and trade information, whch they sell for a fee.
b) Custom marketing research firm- hired to carry out specific projects. design the study and report findings.
c) Specialty-line marketing research firms- specialized research services.
